![]() Kickoff likely can’t rival GameDay’s total viewership yet, as GameDay remains a decade-long habit for college football fans. In 2019, Fox also bolstered its noon window by challenging ESPN’s legacy pregame show, GameDay, with its own program, Big Noon Kickoff. The Michigan-Michigan State game was also the most-streamed regular-season broadcast in Fox Sports history, likely because of younger demographics. ![]() ![]() BIG NOON SATURDAY matchup between Michigan and Michigan State ranked as the most-watched regular season college football game on any network since November 2020☝️ /f9uTlfYKAi That’s Fox’s 6th most-watched regular-season college football telecast ever and the most-watched on the network since the 2019 Ohio State-Michigan game, which had 12,501,000. On Saturday, Michigan-Michigan State on Fox averaged 9,289,000 viewers. However, marquee matchups have kept viewers seated from start to finish. Some also thought that an oversaturation of competing games airing on other networks would put Big Noon at a disadvantage. There were concerns that people would not settle in front of the television at noon and spend the rest of the day there. CBS in the afternoon has averaged 2.66.Īs a result, Big Noon Saturday could finish the season as the top-rated college football window across all networks, despite airing in a busy time slot that is still morning for half of the country. Thus far in 2021, Big Noon holds an average television rating of 2.92, tied with ABC’s primetime college football broadcasts. Through Week 9, Fox’s Big Noon Saturday games are up 17% (5,190,000 vs. Yet the strategy is paying off.īecause the 2020 season was truncated by COVID, 2019 provides the best season-over-season comparison. Fox moved its top matchups from primetime to noon, a move industry experts questioned at the time. Fox Sports took a risk in 2019 by going all-in on its noon ET college football window on Saturdays.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |